In the development of digital products, there are a handful of critical components that can ultimately determine the success and effectiveness of your idea. As we’ve seen in previous blogs, the product market fit, branding, design, scalability, and many more factors can contribute to an effective product launch. However, the user experience (UX) of your product is arguably the most important component—and one that can dictate its overall performance in the market.
In today’s blog we will outline:
- What is UX?
- Why is UX important?
- Facts & figures About UX
- What makes a great UX
- How you can use no-code to achieve great UX
What is User Experience (UX)
UX defines every interaction a user has with a company’s product. It's about how a person feels while navigating a website, using an app, or engaging with any form of digital interface. Specifically, this includes a person's perceptions of practicality, ease of use, and efficiency. If you visualize this in your own experience: you will notice that certain products are seamless and enjoyable to use, while others are slow and frustrating to use. This is User Experience.
Why UX is Important
The significance of UX cannot be overstated. It's a vital component that can greatly influence the success of a product. To break it down further, here are some reasons for its importance:
The obvious significance, on the surface level, is that the more seamless someone’s experience is using your product, the more inclined they are to return. On the flip side, if someone has difficulty using your product, you can almost surely kiss their business goodbye. This is a general rule that applies to any situation.
A positive UX encourages users to keep coming back. When users find a product easy and pleasant to use, they are more likely to use it regularly. A well-designed app or website that loads quickly, has an intuitive interface, and provides a satisfying experience will keep users returning.
A well-designed UX can create a connection between the user and the brand. This is fostered through consistent and positive interactions with the product, which ultimately build trust and affinity over time.
A strong UX can turn users into brand advocates. Satisfied users are more likely to recommend the product to others, extending the brand's reach and building its reputation.
UX: Important Facts
Now that you understand the direct importance of UX, let’s establish some facts and figures that illustrate its true impact in practice. Overlooking the value of UX can be detrimental to your product. A good UX can truly boost your success and create a loyal roster of clients, while a bad UX can spoil your product launch and discourage prospective users.
- UX increases customers’ willingness to pay by 14.4%
- UX increases customers’ reluctance to switch brands by 15.8%
- UX increases customers’ likelihood to recommend your product by 16.6%
- For every dollar spent on providing a good UX, businesses receive $100 in return
- 88% of online shoppers won't return to a site after a bad UX
- 70% of e-commerce customers abandon purchases because of bad UX
- 90% of users stopped using an app altogether due to a poor UX
- 70% of online businesses fail because of bad UX
- 13% of those who encounter a bad UX will tell 15 or more people about it.
What Makes a Great UX
A great UX is more than just an attractive design. It involves understanding the user's needs, preferences, and behaviours. Key components include:
- Simplicity: easy to navigate and understand
- Efficiency: quick to load and perform tasks
- Accessibility: usable by people of all abilities and disabilities
- Consistency: uniform design and functionality across platforms
- Feedback: responsive to user actions and provides helpful guidance
Use This No-Code Agency to Achieve Optimal UX
Now that you know what UX is, why UX is important, and what makes a great UX, how can you ensure that your product prioritizes it? The answer is Creme Digital, a recognized no-code agency that specifically emphasizes UX. They believe UX is a make-or-break when it comes to products in this era. Building a product that the users want to come back to is more important than ever.
If you want to take the next step and build a product that prioritizes UX, click here!