Major Streaming Service
Campaign ID tool that generates UTMs based on user inputs from drop down selectors and tracks the performance of those campaigns.
What we worked on
UI/UX Development Web app
Year completed
2022
Background
This Fortune 500 company and renowned streaming service with over 77 million global subscribers. They are responsible for managing thousands of campaigns across hundreds of marketing channels. The success of these campaigns heavily relies on accurate data tracking—facilitated by unique campaign identification.
Challenges
The existing process of generating unique campaign IDs—through an Excel sheet—is filled with human errors, inconsistencies, and extended maintenance requirements. In collaboration with the global growth team, our low-code agency eliminated these challenges with an intuitive and efficient product. The primary goal was to build a user-friendly interface, integrating dynamic dropdown fields and conditional formatting, reducing the likelihood of such challenges and expediting the campaign identification process.
Outcome
Following the launch of this web application, a thorough week-long audit was conducted to identify and rectify any potential errors. Remarkably, there were zero errors detected, exceeding expectations and providing the clients team with newfound confidence in their campaign tracking. Our engagement helped them eliminate errors, gain operational efficiency, and ensure reliability in their process.
