Street Talk
StreetTalk is a NYC-based creative advertising agency that specializes in producing unscripted, "street interview" style video content for paid social ads.
What we worked on
Creative Services
Year completed
2026
Background
The agency collaborated with Street Talk to transform their initial concept into a fully functional internal app. This new tool automated the briefing process, allowing creative strategists to generate briefs in a fraction of the time previously required. By optimizing API calls and enhancing overall efficiency, the solution significantly improved the productivity of the creative team.
Challenges
Street Talk faced significant challenges in creating custom briefs for their clients, which consumed an excessive amount of time for their creative team. Despite initial attempts to build an internal tool, the lack of technical expertise hindered the implementation of essential features like user permissions and efficient data architecture.
Outcome
Productivity of creative strategists increased by 30-40%, allowing for a more efficient workflow and reduced need for additional hires. "Working with CREM has been absolutely amazing. The process was super quick, and the app came out great. I would absolutely recommend bringing in experts like them for building internal tools."
