Baking Recipes
We partnered with Baking Recipes to build a full marketplace where bakers can sell premium recipes, buyers can browse and purchase digital downloads, and administrators can manage submissions, approvals, and marketplace quality from a unified system.
What we worked on
Digital Recipe Marketplace Seller Tools & Dashboard Ecommerce & Checkout Platform
Year completed
2025
Background
Baking Recipes set out to create a dedicated marketplace for professional and home bakers to share and monetize their recipes. The platform needed to support visitors, buyers, and sellers with clearly defined navigation, recipe discovery tools, and rich product pages designed around high-quality food photography. Beyond browsing and purchasing, the system required full seller onboarding, recipe creation tools, a submission approval workflow, and a seller dashboard for managing orders, earnings, and messages. Buyers needed a seamless experience for purchasing recipes, saving favorites, reviewing bakers, and downloading PDFs. The goal was to provide a polished, trustworthy environment where recipes could be discovered, purchased, and sold at scale.
Challenges
Building a marketplace with three distinct user types required careful coordination of navigation, permissions, and workflows. The platform needed robust recipe listings, advanced search and category filters, trending collections, and product cards optimized for performance and clarity. Recipe detail pages required extensive structured data. Ratings, author profiles, bake times, steps, equipment, and downloadable PDFs, while also supporting reviews with images. Seller tools added additional complexity: onboarding flows, Stripe Connect integrations, multi-step recipe creation, draft and pending states, order management, stats, education modules, and a full messaging system between buyers and sellers. Administrators needed controls for approving recipes, reviewing flagged content, and monitoring marketplace analytics. Ensuring all of these layers worked together smoothly while maintaining a clean shopping experience was a central challenge.
Outcome
The completed marketplace delivers a comprehensive end-to-end experience for buyers, sellers, and administrators. Buyers can search recipes across categories, explore trending collections, view detailed product pages, add items to their cart, and complete checkout through multiple payment methods. Purchased recipes are saved to a dedicated library with instant PDF downloads and the ability to leave reviews. Sellers gain a structured onboarding flow, multi-step recipe creation tools, and a dashboard that consolidates recipes, orders, earnings, stats, education, and messaging. Administrators can approve submissions, review reported recipes, and monitor marketplace performance through a streamlined back office. Together, the platform provides an intuitive, visually rich environment that enables bakers to grow their businesses and customers to confidently discover and purchase high-quality recipes.
