Empowerly
We partnered with Empowerly to build an AI coach that helps people navigate challenging relationships with “difficult” people. It uses effective methods, structured approaches, and intelligent designs to support people in setting boundaries and protecting their peace.
What we worked on
AI System Architecture & Development Conversational Design & Coaching Framework Privacy-by-Design Implementation
Year completed
2025
Background
Empowerly is a specialized AI coaching self-help platform built to help people navigate difficult relationship dynamics and practice courageous self-reclamation. It uses a strong foundation and effective methods to deliver strategies and highly personalized, actionable insights for setting fierce, clear boundaries. Unlike generic AI, Empowerly provides wise, direct "no-bullshit" coaching, offering powerful self-help strategies to clarify experiences and cut through manipulation. The ultimate goal: to amplify personal empowerment in relationships.
Challenges
The biggest challenge was making Empowerly feel less like a generic, robotic chatbot and more like a genuine, empathetic coach. We had to design a layered system that understands context, tone, and emotion while adapting to each user in real time. This meant building a multi-mode coaching engine: Response, Insight, and Skills each serving a specific purpose. Integrating them seamlessly required balancing conversational design, educational tools and skills, and scalable AI, all while protecting privacy and trust in a sensitive space.
Outcome
The result is Empowerly. An intelligent, emotionally attuned AI coach designed to help people navigate the complexities of relationships. Powered by Open AI and a Supabase backend with over 20 custom functions, it can detect emotional nuance, recognize communication and manipulation patterns, and adapt its tone and guidance in real time. Having its ethical framework at its core, it ensures every interaction stays supportive, safe, and growth-oriented. As Empowerly evolves, with mobile, personalization, and voice-to-voice features, its mission remains: to provide wisdom, skills, and knowledge to address a significant unmet need for practical, immediate, and empathetic tools to navigate challenging relationships.
