IMO
We partnered with IMO to create an AI-powered shopping assistant that helps users make smarter purchase decisions using AI-driven insights in one seamless platform
What we worked on
Product UI & UX Design AI Integration & Review Summarization Dashboard & Workflow Design
Year completed
2025
Background
The idea for IMO came from a simple frustration: online reviews can’t be trusted anymore. The founder wanted to fix that by creating a smarter way for shoppers to research expensive products without getting lost in fake ratings and endless YouTube rabbit holes. The vision was an AI-powered assistant that could pull real product data from Amazon, surface authentic video reviews from YouTube and TikTok, and instantly summarize everything into clear insights. Honest opinions, powered by real data.
Challenges
Building IMO meant juggling a lot of moving parts: messy data, tricky APIs, and tons of content. We needed to pull live product details, analyze thousands of reviews, and turn all that information into something users could actually digest. At the same time, the platform had to look and feel simple, clean, and “Apple-level intuitive.” Finding that balance between powerful tech and effortless UX was the real test, especially for a product built around trust and transparency.
Outcome
The finished platform makes shopping smarter and more human. Users can search for products, watch real video reviews, and get instant AI summaries that break down the pros, cons, and overall “IMO Score.” Everything runs seamlessly behind the scenes, from pulling live data to tracking affiliate links and managing subscriptions. With its Notion-meets-Apple design and community-powered review system, IMO gives shoppers the confidence to buy better and shows founders what’s possible when AI, design, and real-world problems come together the right way.
