LaunchPop
We partnered with Launch Pop to build an automated data-analysis platform that accelerates how founders evaluate product signals, visualize insights, and make informed decisions.
What we worked on
Data Visualization Platform Workflow Automation Decision-Support Tools
Year completed
2024
Background
Launch Pop is a signal-testing agency that helps founders research, validate, and launch new products using an objective, data-driven approach. Their team evaluates performance across diverse product categories, requiring fast, accurate insight generation to guide brand and launch strategies. As their client base grew, the manual compilation of performance data became increasingly time-consuming and prone to bottlenecks. Launch Pop needed a modern system that transformed their workflow into a unified platform, one that allowed teams to visualize metrics, analyze phases, review ad performance, and make confident decisions without relying on lengthy manual processes.
Challenges
Launch Pop’s existing workflow required full weeks of pulling data, organizing metrics, comparing phases, and packaging insights. This process left room for human error and slowed their ability to present results to clients on time. The new platform needed to automate report generation, support multiple analysis types, and reduce complexity while maintaining flexibility. Visualizing ad performance, filtering insights, and validating product signals across phases all had to be intuitive and efficient. The system also needed to give team members a clean, guided interface for selecting data, generating charts, and comparing results in a structured, reliable format.
Outcome
The final platform transforms Launch Pop’s analysis workflow from a week-long manual task into an automated process completed in minutes. Teams can generate graphs, review performance across phases, compare key metrics, and access AI-supported insights through a single streamlined interface. Automation removes the risk of manual errors, resulting in significantly higher accuracy and faster decision-making. With clear visualizations and organized reporting tools, Launch Pop now delivers results to clients more quickly, strengthens the objectivity of their recommendations, and maintains a competitive edge in a rapidly changing market.
