Contra
We partnered with Contra to build an interactive voting platform that celebrates top creator tools and strengthens community engagement.
What we worked on
Interactive Voting Platform Community Engagement Experience Admin & CMS Management Tools
Year completed
2025
Background
Contra set out to spotlight the best tools in the creator economy by launching the Creator Tools Awards 2025, an initiative designed to elevate partners, deepen community involvement, and reinforce Contra’s position as an industry leader. They needed a visually refined, highly interactive platform that guided users through selecting their creator role, exploring nominees, casting votes, and sharing testimonials. Alongside the public-facing experience, the project required internal tools for monitoring voting results, managing content, and updating assets with ease.
Challenges
The platform needed to balance an engaging, conversational UX with the functional requirements of a structured voting flow. Users had to move smoothly through role selection, nominee browsing, and vote submission, while also being encouraged to share their entries and drive viral engagement. Creating dedicated showcase pages for each tool required a flexible visual system and AI-assisted asset generation to maintain consistency at scale. Internally, Contra needed reliable dashboards for real-time monitoring and a CMS for managing updates throughout the campaign.
Outcome
The Creator Tools Awards 2025 launched as a polished, shareable digital experience that energized Contra’s community and strengthened partnerships across the creator ecosystem. The voting flow delivered smooth interactions, high-quality visuals, and a dynamic referral mechanism that encouraged viral participation. Internal dashboards gave Contra full visibility into campaign performance, while the CMS enabled efficient content management. The result is a standout digital initiative that boosted engagement, elevated Contra’s brand positioning, and demonstrated the impact of thoughtful, community-driven product design.
