DealRoom
DealRoom is a proprietary content operations platform built for a high-growth LinkedIn ghostwriting agency managing enterprise-tier founder accounts.
What we worked on
AI-powered content review & feedback automation Content operations dashboard & workflow design Performance analytics & writer tracking
Year completed
2025
Background
The founder built a $1M LinkedIn ghostwriting agency working with venture-backed founders. But as the agency scaled, every piece of content still funneled through him for review. Posts were drafted in Notion, flagged in Slack, reviewed manually, revised, and re-flagged in a repetitive loop that consumed 50+ hours a week of CEO time. Content got lost, deadlines slipped, and the business had no centralized view of where anything stood. With 80–90% of his time spent on review work, growth had stalled and the operation was weeks from breaking.
Challenges
The core challenge was replacing a founder who was the entire quality control layer. Every post reflected the agency's reputation with high-profile clients, so the AI couldn't just generate content; it had to internalize the founder's content framework and replicate his editorial judgment at a level writers could actually learn from. We also needed to consolidate an entire business operating across Notion and Slack into a single tool that handled content uploads, AI-first feedback, structured CEO review, post scheduling with live status tracking, and client-level performance analytics. The build had to be fast: the agency had roughly four weeks before the existing process collapsed under its own weight. We scoped, built, and delivered a working product in 72 hours.
Outcome
DealRoom immediately reclaimed 20+ hours per week of founder time, shifting the CEO from full-time reviewer to full-time growth operator. The AI review layer catches general feedback before posts ever reach the founder, compressing the revision cycle and eliminating the back-and-forth that buried the team in Slack threads. A centralized dashboard now gives the entire agency real-time visibility into content status, writer performance, and client-level analytics, enabling data-driven decisions around writer coaching and content strategy. The tool also serves as a proprietary asset and competitive differentiator for client acquisition, partnerships, and future investment conversations.
