Frenter
We partnered with Frenter to build a streamlined rental marketplace that enables businesses to list, manage, and rent out products through a simple, consumer-friendly storefront.
What we worked on
Rental Marketplace Platform Inventory & Booking Management Consumer Storefront Experience
Year completed
2022
Background
Frenter set out to simplify the rental economy by helping businesses easily rent out their products through a clear, modern platform. After collaborating with them on their initial consumer marketplace, Frenter returned to expand into a business-focused solution that required a more structured inventory, pricing, and booking workflow. The goal was to create a storefront where customers could browse items, review details, compare pricing, and book rentals seamlessly, while giving businesses an organized system for tracking inventory, managing bookings, and understanding customer behavior.
Challenges
The platform had to support two user perspectives: customers browsing, filtering, and booking items, and businesses managing inventory, pricing, and rental activity. Designing a storefront that showcased items effectively, while including real-time availability and clear pricing was essential. For renters, the flow needed to minimize friction by presenting item details and enabling one-click booking. For businesses, the challenge was creating an intuitive backend for updating inventory, viewing bookings, and accessing customer insights. Ensuring all of this remained easy to navigate and update across locations required a balance of structure, clarity, and flexibility.
Outcome
The final product is a polished B2C rental marketplace that simplifies the rental process for both businesses and consumers. Customers can browse items through a clean storefront, view detailed pricing, and book instantly, while businesses gain straightforward tools for tracking inventory, managing bookings, and reviewing customer activity. Alongside the platform, we refreshed Frenter’s brand identity to support their growth and market positioning. After launching their V1, Frenter secured over $700K in funding and now supports thousands of renters and rentees across North America, scaling their marketplace with confidence.
